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They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). Your email address will not be published. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. Sonic seltzer contains no gluten or distilled spirits. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. Its the brewerys ballgame. I was not impressed maybe I had my expectations set too high. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. But in a multibillion-dollar hard seltzer market, regional and nearly national longtail brands can stack tremendous cash without leading the category. Trew Knowledge. When typing in this field, a list of search results will appear and be automatically updated as you type. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! Recipe. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. No content on this site may be reused in any fashion without written permission. Expanding into more markets is a natural extension for us as we continue to grow the brand.. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. For more information, visit COOPAleWorks.com. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. SONICDrive-In It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. This material may not be published, broadcast, rewritten, or redistributed. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. DARN! Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. If there's any guava flavor in this seltzer, we certainly couldn't detect it, and we wouldn't really know what to look for anyway. Understandably so. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. Count us as firmly Team Cherry Limeade. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. We Tried Every Sonic Hard Seltzer So You Don't Have To. This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. Back in OKC, Mossman is banking on it. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. COOP needed one of those, sure but what if there were a way to turn tongue-in-cheek brewhouse innovation into a bigger play? In this video I try the Sonic hard seltzer! I searched high and low for these and my husband finally found them and got me the red citrus pack. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. Sonic Hard Seltzer. This is why many opt out of adding lemon to their favorite beverage or even cooking with it due to its lack of sweetness; this singular characteristic deters most. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. Order up! If you drink seltzers, try it! Between my husband and I we are hard pressed to find a hard seltzer at least one of us wont drink. Find Sonic Hard Seltzer near you! Join our large community of insiders - it's totally free! That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. No other fast-food place serves anything like it, and the company has copyrighted the drink's name. . Updated: 10:54 AM CDT November 4, 2021. Site by We each tried these and unfortunately promptly threw the whole pack away. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. With this drink on your side, youll never have to worry about running short of sweet refreshments! The plain Limeade seltzer was a surprisingly pleasant surprise. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. This feature was not appreciated when it came to this particular imbibe. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. They werent horrible, just not amazing. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Beverage Cans All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). SONIC Hard Seltzer was made for any . The Citrus pack includes four flavors Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. . We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. But for the uninitiated reading this: Cherry limeade is Sonics signature fountain drink, a refreshing concoction of juice, flavor syrups, and Sprite served over the chains beloved pebble ice. Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. the technical definition of sonic). This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. Two weeks after the [Will & Wiley] launch party, Rudy Gobert famously caught Covid here at the Thunder game in Oklahoma City, and our whole world changed, says Mossman. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Required fields are marked *. | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? The hard seltzers are each 100 calories with one gram of sugar and gluten-free with 5 percent ABV. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. Tags: Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. Score a FREE cheeseburger & more yummy deals with the SONIC app! "Expanding into more markets is a natural extension for us as we continue to grow the brand.". The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. It's like if you made lemonade and just forgot to put sugar in it. To find a local retailer where SONIC Hard Seltzers are sold, click here. Shirani Jayasuriya. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. SONIC is part of the Inspire Brands family. The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. Pick up a pack and host your own happy hour any time you want! We got some in Oklahoma. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. They come in two variety packs, Tropical and Citrus. January 10, 2022. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. Since 2009, COOP has created a core lineup of seven year-round beers, four seasonal beers, and various limited and barrel-aged releases. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. That speedy attention inspired its current identity and the name that most know it by. But Sonic was thinking bigger, and COOP came calling at the right time. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. (Well, MOST of them. With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! Yet, sought-after actual guava flavoring can be. No way. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. It would definitely be worth picking up as a standalone six-pack if you had the opportunity. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to now including availability in retail stores in Arizona, Arkansas, Kansas, Missouri, Nebraska and Texas. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. We ended up throwing away the rest of them. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. Sign up for VP Pro now! All these flavors come in at only 100 calories each . SONIC is part of the Inspire Brands family. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. We generously provided a few cases for us to test out all these delicious flavors so we could report back our results. OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. (A little oasis in [customers] days, as Springer puts it.) They were terrible imo. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming.