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C. Monitors costs related to the incident, and provides . Time will also impact the shelf-life of your campaign. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Describe how to effectively communicate orally and through written products. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Describe the role of the PIO in an emergency. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. .. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Increased information needs can be handled. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. D. is only useful on television infomercials. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. B. Look at the audience, but dont lock eyes with any one person and dont look into the camera. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Describe how to have a successful relationship with the news media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. 140-character stand-alone micro-blog statements. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Identify the purpose of what you are writing and start with the main message. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Lets review the different types of communication tools in more detail, starting with print media. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). A Federal structure designed for large-scale, multijurisdictional incidents B. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. B. cause the intended audience to act on requests in the message. What are people in your community concerned about? %%EOF Practice talking in 5-second to 8-second sound bites. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Switchboard: (301) 447-1000 Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Serves in an ICS role 2. A directory of your organizations Internet presence. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). This course can provide a basic understanding of the PIO function for those new to the position. Take a zombie apocalypse for example. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. if you do not have a sid, Test questions are scrambled to protect test integrity. Access to you and the newsmakers or persons in charge. Is the conduit for information to internal and external stakeholders. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. You cant manage who shows up but you can and should manage contact with the site. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? When an emergency happens, ICS is implemented. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. What will you change in future campaigns? A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. B. is not bound by public record laws. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Admissions Fax: (301) 447-1658, Independent Study Program (Passive). Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. How or what can your community learn from these events? Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Construct and deliver an appropriate crisis and emergency risk message. Youll be quite surprised at how the elected official mouse makes all the difference with the children. The ability for readers to leave comments in an interactive format is an important part of many blogs. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Time is a crucial element in any public awareness campaign. An important part of your role as a PIO is to communicate with your community before something happens. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Describe the role and function of the Public Information Officer (PIO). The media will want to get as close as possible to get pictures/audio/interviews. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Your organization may have other format preferences, such as single-spaced and one-page only. 0. Emergency Manager jobs 33,535 open jobs It is important to prepare each person to ensure your message is consistent. Provide information and updates in a timely manner. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. 3 Step Guide for Assistance. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Media pools are used to restrict access to an area due to space limitations or safety issues. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Chris Mrela wrote a dynamite report on this a couple of years ago. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. C. is a failed theory and should not be used by modern public information officers. The subject is the. Better yet is the number of people who call and request preparedness kits! In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. 1955 0 obj <>stream Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. for the incident. People use technology to tell others that they are okay. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Once you have identified your goal, write it down! You cantand dont expect them to stay there all of the time. Using acronyms in news releases may:A. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. (Correct), The report was written by the officer. Evaluate the effectiveness of your campaign. Use jargon to communicate with your target audience B. Establish contact with other agency PIOs. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. 3. Use the media area for all media releases and conferences. Evolving media (Web sites, email, blogs, social networking sites, etc.). B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. PIOs need to have a thorough understanding of the communities they serve. This course can provide a basic understanding of the PIO function for those new to the position. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. The good news is that preventing heat related illness is easy to do if you just use common sense. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Keep the subject and verb close together. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Grab the attention of your readers so that they will continue reading. Private wiki servers require user authentication to edit pages, and sometimes even to read them.