Sprite tapped a pair of up-and-coming artists who embody the Thirst For Yours mentality and authenticity Atlanta-based rapper Kodie Shane and rising fashion designer and current Clark Atlanta University student Seth Giscombe to star in the spots, which were directed by the award-winning filmmaker duo, We Are From L.A.Rachel Morrisonserved as Director of Photography for each spot. Get weekly rundowns straight to your inbox, Get our latest stories in the feed of your favorite networks. Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. Another famous spot has a young boy in a "Make-a-Wish" like program get to wrestle with. Lymon was also out of the window, as they moved away from marketing taste and towards marketing attitude. J. Cole Missy Elliott Obey Your Thirst Campaign Sprite Sprite Lyrical Collection Tupac We can look back now with the wizened, woke eyes of maturity and possibly scrutinize our artists selling out at the expense of the community, but for the young and burgeoning hip-hop culture, both the St. Ides campaigns and the Sprite campaigns opened the door for the power and commodification of hip-hop and consumer brands. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . It was one of the first national TV ads to feature a rapper. 24. St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. They had the only consistent hip-hop marketing campaign on network television: Obey Your Thirst. This company chose to join the hope side of hip hop in order to help spread a . Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. Image, as it turns . Do Meta, Snaps new AI bets signal a social media shift? In the late '80s, hip-hops stranglehold on popular culture was just beginning to take shape, and every corporate entity was trying to lock down the urban demographic,usually with incredibly corny and poorly-executed rap hijackings. We dont go to the corner store no more, homie (save a brief return in the early aughts of Four Loko). 19 hours 58 min ago, By Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. 1. By getting in early, and staying for the long haul. "I just love looking through artifacts of political history. However, if you are A promotion for the brand's new logo has also been . These high profile celebrity figures have helped Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion. Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. Have you ever wondered if the Read more, The dangers of bang energy drink Bang Energy drink is extremely high in caffeine and other stimulants, which can cause Read more, Califia Farms almond milk is a type of milk that is made from almonds. New marketing will emphasize hip-hops growing role in a culture that extends way beyond music to include fashion, design and more. The. It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst.. Check out this great listen on Audible.com. Fresh Lemon Lime Taste! Permissions beyond the scope of this license may be available from thestaff@tvtropes.org. The Yours in Thirst for Yours is intentionally open-ended, he explained. Sprite: "Obey your thirst". A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. girl in sprite commercial. It focused on. came from an old political speech he had run across in his free time. ** Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. Red Bull vs Rockstar: Which Energy Drink Reigns Supreme? As we examine the proximity in this ad, we can see that it is done very well. These are pictures of a sadhu in Pushkar, India, which is one of the holiest pilgrimage sites in the world for Hindus. We want to hear from you! Sprite will partner with the BET Experience at L.A. Live on June 21 and 22 for DJ Hed Presents Kicksperience sponsored by Sprite. Get the Right Sprite. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets. Does Coca-Cola Taste Different Around the World? In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. After just one week, a surprisingly Today, rap music is used to sell everything from electronics to tax filing services to nut butter grinding machines at Whole Foods. Sprites story isnt the only one of its kind, but its at or near the top of the list of corporate relationships with a culture that, at its core, rejects the touch of corporatism in favor of grassroots hustle. The brand was introduced in 1987 and their rap campaigns launched in 1988. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. So Sprite contacted Lowe & Partners/SMS, a New York based advertising "Being an MC, we try to be cool about what we do," Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 "Obey the Verse" collection . In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. I chanced This is evident in their wide-ranging appeal, using music and pop culture icons to urge consumers to "obey their thirst" and experience the refreshing taste of Sprite regardless of their skin color, language, or background.Ultimately, the "Image is nothing, taste is everything, obey your thirst" slogans are important because they encourage . So how did Sprite maintain a relationship with artists? Sprite Born to Refresh - The Coca-Cola Company | Sprite Lime Flavored . Sprite has been aimed at teenagers and 20-somethings with a cheery $70 million campaign, influenced by hip-hop culture, that carries the theme ''Obey your thirst.'' 0:44. Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links. When rating the advertisements, ninety-three percent of Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. Then, St. Ides and McKenzie River fell under legal scrutiny from the New York State Attorney General in 1992 for using verbiage like Cubes lyric Get your girl in the mood quicker, make your jimmy thickerSt. June 2019. Nas spoke highly of Sprite's new launch of bringing the culture . * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. Our purpose is to refresh the world and make a difference. Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. Welcome to UpThirst.com where we thoroughly research all types of beverages. In the summer of 1996, Coca-Cola, who manufactures Sprite products, was Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. The streaming platform has worked to make itself more attractive to brands, including the likes of KFC and Smirnoff. Thirst is everything. The relationship between hip-hop and alcohol never ended, of course, but has continued to evolve to match the evolution of the lifestyle. How many of your favorite celebs have flirted with cheeseburgers? Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. One of the most well-known slogans for Sprite is "Obey Your Thirst". The drink was first created Read more, Dr. Pepper is a popular carbonated soft drink that is marketed as having a unique flavor. the match almost seemed too easy. * {{Crossover}}: And a pretty left-field one, to say the least. Despite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop the most-streamed genre in the U.S. in 2018 in its marketing. The multi-year platform will spotlight tastemakers and innovators musicians, designers, artists, photographers and more who are shaping the future of hip-hop culture through both their craft and creativity. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. 2023 The DJ Booth LLC. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. Sprites ties to hip-hop date back to 1986 when rapper Kurtis Blow appeared in a commercial for the brand and continued into the 1990s with the I Like the Sprite in You" campaign featuring several of thedecades top artists. We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. The campaign was very successful in attracting young people to the brand. In a turn of events too . HE COCA-COLA Company recently relaunched its "Obey Your Thirst" campaign for its lemon-lime soft drink, Sprite. Two children walk into the kitchen and say that they are thirsty. The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it.