Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. Coca-Cola's social media strategy is all about community fun and support. your CMS. 2023 GOBankingRates. Main menu. Has the Pandemic Impacted Influence for NBA Draft Prospects? According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. Even then, Wie was no newcomer. Revenue . Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. He also linked up withDietCoketo help further theFolds of Honor program. Coca-Cola Packaging Evolution. Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. The years-long partnership started in 2013 and went through 2016. Jennifer Aniston. Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Find us online at HollywoodBranded.com. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Regarding the campaign, Drake explained that I think it's a great thing to be responsible, in a way, for exciting young kids.". June 30, 2022 by . Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. $4.95. Coca-Cola (@CocaCola) August 11, 2021. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . . That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. 1 3. David Beckham is a well-known soccer legend, married to Posh Spice. The legendary video boasts 79 million views and counting on YouTube. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . But, Michelle Wie has made millions off of endorsements. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Success! Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. Public Relations, His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Talk about celeb power. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports. Endorsement Fee- 5 to 7 crores a day. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Both were ranked in top 10 within CelebrityZ's ranking in . The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . But in 2013, he renegotiated, according to a report at the time from Reuters. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Success! But, this might be small change compared to how much her fashion empire brings in. Coca-Cola lost $4 billion in market value . Add to Wish List. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Hebought the entire Armand de Brignac Ace of Spades label in 2014. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. . Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. SHARE THIS ARTICLE. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Find out how much they earn in mounting fees and prize money. Curtis Jackson, a.k.a. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. . Powerade vs. Gatorade. coca cola celebrity endorsements 2021 In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Your account is fully activated, you now have access to all content. The most sincere celebrity endorsements happen when the celebrity actually uses the product. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. 02:40 - Source: CNNBusiness. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. versa. Rita Ora has a reported net worth of $30 million in 2023, a . Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. The brand spent about $10 million on ads during the 2020 Super Bowl. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. George Foreman made a name for himself as a hard-hitting heavyweight boxer. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Related:Which Athletes Earn the Most Per Hour? Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. Market noise is defined as being a . In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Your email address will not be published. Here's another company that used YouTube to endorse their brand with a significant effect. Take a look to find out about your favourite cricketer. Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Some of these do not make any from the movies or shows but only through brand endorsements. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. . Celebrity Partnership, According to a report from CBS News, the latter contract alone earned her $3 million a year. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. But instead of placing jolly old Saint Nick in his red costume center stage, the . Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Spieth has highlighted the brand on his social media as well. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. $9.95. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. He raked in eight figures by placing endorsements on his shorts, caps and robe. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Our purpose is to refresh the world and make a difference. Some celebrities may choose to invest actual dollars into a brand and get behind it. For the first time, it seems one of Addison Rae's paid endorsements is backfiring in a huge way. Many top artists have been in the studio during the pandemic. $14.95. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. Andy Garcia. . Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. The company is able to make such a huge amount as it is spread across the world. Jennifer Aniston signed a deal worth $5 million for this endorsement. ", Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and, Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role in, Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movie, I think it's a great thing to be responsible, in a way, for exciting young kids.". They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. That is the central message for "Open Happiness . Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. The company reportedly paid her $12 million, plus sales incentives. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. But, this might be small change compared to how much her fashion empire brings in. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Source. Top 5 Highest-paid Athletes in the World for Twitter Posts. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Even their different product lines (Crystal Pepsi, Pepsi Max, Diet Pepsi, Pepsi-Cola vs. Coke Zero, Diet Coke, Cherry Coke) and subsidiaries (Powerade vs. Gatorade) wage war amongst one another. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Please try again later. These offers do not represent all available deposit, investment, loan or credit products. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. The . Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. 5 fragrance. Sales have certainly improved thanks to these investments and subsequent endorsements, so we will have to see what is in store for Aquahydrate - but if we've learned anything from celebrity investments in beverages, things are certainly looking promising for the water brand. Jennifer Garner wants you to sign up for a Capital One Venture card. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. CEO of pharma giant on why the company is . A couple converted a Coca-Cola truck to live in while exploring Australia. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Published Mar 1, 2021. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Coca-Cola is a very famous multinational beverage company of America. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. The most expensive celebrities for promotions are: Taylor Swift. Shes the leading lady in a string of Natural Match hair color commercials. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Find out which celebrity endorsement deals were worth the most. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. If your organization is interested in becoming a Stacker No woman in sports earns more than tennis superstar Serena Williams. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. by Sam Weber | Nov 18, 2020 | Endorsements & Sponsorships | 0 comments. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. Taylor Swift | Celebrity endorsement. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Great! Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. The highest-paid celebrities make millions just through brand endorsements. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. restrictions, which you can review below. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet.". TV: On Thanksgiving Day 1950 American . Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Burt Reynolds. studio, network or celebrity. Building Wealth:30 Celebrities Who Went From Rags to Riches. report at the time. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Cristiano Ronaldo rejects Coca-Cola and praises water. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. The World Cup andOlympicchampion is extremely familiarCoca-Cola. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Add to Cart. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. But in 2013, he renegotiated, according to a report at the time from Reuters. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai.
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