It was renamed in 2011 after being sold to the Luxco company. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. "Who Whipped Whom? The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Good Lord, people. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Woh-who-ey! When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. The whiskey is made from a mash bill of corn, rye, and barley. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. It's those quiet rebels you really have to worry about. Photo Credit Some Texas units mingled Comanche war whoops into their version of the yell. In 2016, construction on the brand new Lux Row Distillery was begun. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. It is high-proof and made from corn. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. The Rebel Yell is still available for purchase. Its a cheap bottle of whiskey and it tastes like one, too. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. While its still available for under $15, you may have more trouble finding it at the price. Im sure theyll be hitting the clearance rack soon. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Saint_Thomas_More 2 yr. ago ELTepes 2 yr. ago That's good to know. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Ive been going to this park for years but now its tainted. I find 'Yell' quite offensive. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Aaron joined the drinks industry in 2013. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. It just felt like another local reference, but not a celebration of the Confederacy. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Maybe the barrels that didn't make the cut? ago One is softer DonutBourbon 6 mo. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Leave a comment below. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Why did they HAVE to choose such a name in the first place? Perhaps as a result, availability is limited, and prices may vary. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Edit: Watching this yo-yo up and down has been hilarious. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. I dont claim to speak for or represent anyone. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. who-ey! "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Be More Rebel. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. But it never did any good. Oddly the 10 year picture on that site still says Rebel Yell. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Yep, they did. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition.
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